The exchange platform OKX is ramping up its loyalty strategy with the launch of a new promotional campaign dubbed X Drops, this time focused on the $MON token. Until August 27, 2026, mobile app users can share a total prize pool estimated at €120,000, equivalent to 4.5 million tokens. This incentive mechanism is based on a "Trade-to-Earn" model, where the trading volume generated by the trader directly determines the daily rewards received.
To be eligible for these rewards, participants must be registered on OKX Europe and reside within the European Economic Area. The process requires rigorous identity verification (KYC) as well as manual enrollment in the $MON X Drops club via the mobile interface. Reward calculations are based on a rolling three-day window, prioritizing $MON token trades—which count for triple volume—and offering advantageous multipliers for VIP status holders. Spot trading, direct conversion features, and margin trading are included, though perpetual futures contracts are excluded.
Beyond this specific initiative, OKX aims to boost overall activity on its platform. In addition to the $MON program, a welcome bonus of up to €5,000 is offered to newcomers, regardless of their transaction volume. This approach is part of a broader strategy: the platform rolls out "X Drops" style campaigns roughly every two weeks, having already distributed over €1.5 million in digital assets since the beginning of the year. Individual earnings vary significantly, ranging from a few tens to several hundred euros depending on user engagement.
For OKX, the goal is clear: to strengthen its appeal in a highly competitive market while encouraging constant capital rotation across its trading pairs. For investors, these programs represent an opportunity to generate additional returns while discovering new assets. While the short-term strategy is lucrative, the regular recurrence of these events suggests the platform is looking to build long-term trading habits among its members, making these operations a key lever for retention and volume.